Project
DECATHLON - KIPSTA CLR
Year
2025
Role
Motion design · Animation Format adaptations
Description
A moving ribbon of colour along the pitch. Kipsta CLR boots rotate, emerge and disappear in a play of lines and contrasts.
Process
Product imagery
Supplied by Decathlon.
From pattern to motion
Three studies based on the CLR diagonal lines, exploring the transition between colourways.
Views to guide the movement
I cropped, centred and aligned the packshots in Photoshop, then replaced the white background with the blue used in the LED boards’ art direction. These prepared views serve as start and end frames for AI models in ComfyUI to generate the rotations.
From still image to rotation
The generated rotations are then incorporated into the LED board animation.
Keeping the brand readable
The CLR | KIPSTA signature is animated separately to suit the boards’ limited height.
Pitchside
Broadcast excerpts showing the LED boards in use.
Credits
- Client
- Decathlon / Kipsta
- Agency
- M-Agency
- Art direction
- Frédéric Dauges
- Production
- Pauline Zimmer
- Motion design, animation and adaptations
- Anthony Cavel / ANTOKA
- Product imagery supplied by
- Decathlon