Project
Kipsta Mutiny
Year
2023
Role
Motion design & 3D animation
Description
Filmed boots and waves animated in 3D. Pink and acid green connect Mutiny’s details with flowing surfaces, ending with the Decathlon / Kipsta signature.
Mutiny in motion.
Texture, laces and studs: the edit moves from close-up detail to the full silhouette, then brings both colourways together.
Storyboard
From soles to waves.
The storyboard supplied by Frédéric Dauges alternates product details with coloured fluid surfaces. Green and pink move from the soles into the fluid, before both boots come together in the frame.
Process
From set to scene.
Footage shot against blue and green screens is integrated into the animated compositions. This comparison shows the same shot before and after background removal.
Two colours, one cycle.
In the square version, the two boots take turns above a rippling platform. The rotation reveals the sole and studs, then returns to the boot’s profile.
3D signature
The logo emerges.
Two approaches were proposed for the signature: revealing the logo from the existing grey fluid, or merging two coloured fluids. The first was chosen, with the letters emerging from the surface.
From mesh to motion.
In this Cinema 4D preview, the wireframe remains visible as the surface transforms into a letter.
Finding the viewpoint.
These Cinema 4D viewport stills show the Kipsta logo on its own, in close-up and wider views. The final signature then brings Decathlon and Kipsta together.
Credits
- Brand
- Kipsta / Decathlon
- Storyboard
- Frédéric Dauges
- Collaboration
- Pauline Zimmer
- Motion design & 3D animation
- Anthony Cavel / Antoka