Project
Kipsta · Partnerships 2026
Year
2026
Role
Motion design · 2D animation
Description
Numbers distort, words multiply and signatures assemble. Animated graphics for Kipsta’s partnership films in France and Europe.
Seasons in motion
For M La Créative, I animated Frédéric Dauges’s layouts for Kipsta’s partnership films. Each season uses a different typographic treatment, from stacked numbers and stretched letters to fragments assembling on screen.
France and Europe
Two edits, two sets of competitions. The animated elements are delivered separately with transparency, ready to be placed in the edit.
From one version to the next
The same typographic structure carries “U want more?” and its French variant, “Vous en voulez plus ?”. Another title announces “5 ans de plus !”. Each phrase has its own timing and reveal.
The last word
The closing title repeats “Merci” in a column moving across the screen. As it scrolls away, it leaves room for “Encore bravo la team !”.
Additional signatures
In April 2026, a separate set pairs Decathlon with the competition identities. These variations extend the work on the signatures, independently of the film edits.
A simpler reveal
The Decathlon / Kipsta signature follows a different brief: remove the dividing line, set Kipsta in Decathlon Display Semi Bold and reveal the whole signature through opacity.
Credits
- Client
- Decathlon / Kipsta
- Agency
- M La Créative
- Graphics and layouts
- Frédéric Dauges
- Motion design and 2D animation
- Anthony Cavel