Project
M la Créative
Year
2023
Role
Motion design & logo animation
Description
The M gains depth as the letters turn and settle into place. A glint sweeps across the pink signature against a violet backdrop.
The version with sound.
The animation was first presented without sound. Sound design was then added to this luminous version of the logo.
Six colour variations.
The six variations combine the identity’s pink with white and black. Positive and negative versions and subtler lighting were among the options requested for the agency’s communications.
Frames from the film
The motion, frame by frame.
The M is already formed while the letters are still turning. They then come together in the three lines of the name.
Black on white.
The black-on-white version keeps the letter animation without the lighting effects of the violet render.
Credits
- Agency & supplied visual identity
- M la Créative
- Motion design, logo animation & colour variations
- Anthony Cavel / Antoka
- Sound design
- Simon Fiès
- Supplied graphic assets
- Frédéric Dauges
- Creative feedback
- Anne-Bénédicte Queneau
- Video coordination
- Jérémy Pynthe