Project
Pharmabest · Pouvoir d’achat
Year
2024
Role
3D animation & compositing
Description
A 3D-animated receipt, from close-ups of the discounts to its integration with live-action footage.
01 / Preparation
References and movement
This preparation board brings together reference images and sketches of the receipt’s path.
02 / Animation
Animating the receipt
Cinema 4D animatics
These seven Cinema 4D previews show the framing and timing before rendering. The following stills retain the visible mesh.
03 / Rendering
From mesh to paper
Work-in-progress renders
A render preview followed by the seven shots with materials and lighting. The animatic camera angles return here with the paper detail and printed lines in place.
Time to read
Production feedback called for the products and discounts to remain legible. In this shot, the camera follows the pink lines towards the total, while selective focus draws attention to the text.
04 / Compositing
Integration into the film
August 2024 edit
The receipt shots were exported and composited separately for integration into the edit alongside the live-action footage.
Credits
- Brand
- Pharmabest
- Agency & film
- M-Agency
- Art direction
- Camille Vidrequin
- Editing
- Jérémy Pynthe
- 3D receipt animation & compositing
- Anthony Cavel / Antoka