Project

SIS Fragrances

Year

2024

Role

Story · 3D Animation Compositing · Editing

Description

A white case, a green balm. This film moves in close to SIS solid perfume, revealing its textures, opening movement and refill mechanism.

Close-up of the green balm, with French text meaning “A soft, light sensation” against a dark background.

Black SIS-engraved petals on top of the white cap.

Animation

Blocking out the movement.

Working with Lionel Chartiez / PRISME, we built the story around the balm, the opening and the refill. The January tests explore an opening built around the balm, a lateral tracking shot and a camera move over the cap. The scene guides remain visible.

Storyboard

Type within the shot.

By April, the storyboard brings together framing and typography: words repeated in columns, text arranged around the product, and an alternation of close-ups and exploded views. The balm is still white here; it becomes green in the film.

A different display format.

The brief called for a holographic display version alongside versions for the web and social media. This adaptation arranges the film across four sides around a black centre, complementing the horizontal and vertical formats.

Credits

Brand: SIS Fragrances
Film concept and story: Anthony Cavel / ANTOKALionel Chartiez / PRISME
3D, animation, compositing and editing: Anthony Cavel / ANTOKA