Project

Upernoir

Year

2020 / 2021

Role

Storyboard, motion design, animation

Description

Slag heaps, culture, cycling and food: Upernoir invites people to explore the Autour du Louvre-Lens region. For DEZDO Films, I developed the storyboard and animated the teaser using Magic Garden’s visual identity. Created in 2020, the film was adapted for the 2021 programme.

Words take shape

Letters form a slag heap, a thumb, a bicycle and a cone of fries. The teaser moves from black and white into the campaign’s solid red, blue, green and yellow backgrounds.

A black slag heap filled with white words against a red background.

A thumbs-up shape filled with white words against a blue background.

A bicycle made of white words above the name Uperloop on a green background.

A cone of fries made of white words beside the name Upermiam on a yellow background.

From storyboard to the 2021 edition

The February 2020 storyboard sets out the sequence of symbols and typography. For the 2021 edition, the Uperloop cycling sequence replaces the diamond. Adding this animation also means retiming the rest of the film to the music.

Credits

Commissioned by: Autour du Louvre-Lens / Pas-de-Calais Tourisme
Production: DEZDO Films
Upernoir concept: Magic GardenLes Positionneurs
Visual identity: Magic Garden
Storyboard, motion design, animation: Anthony Cavel / ANTOKA
Sound design: Bastien Pradeau / DEZDO Films